Why convert images to Base64?
Embedding an image as a Base64 data URI puts the image bytes directly inside your HTML, CSS, JSON, or email — no separate file, no extra HTTP request, no broken links. It is the standard trick for inlining small icons in stylesheets, embedding logos in HTML emails (where external images are often blocked), shipping single-file reports and dashboards, and storing small images in JSON APIs or configuration files.
The trade-off: Base64 is ~33% larger than the binary original and is not cached independently of the page. Keep data URIs for assets under roughly 10 KB and serve bigger images as normal files. Need the reverse direction? Use Base64 to Image to preview and download an image from a Base64 string.